VEHICLE FILE / DEMOBUILT TO BE REMEMBERED.MODEL • YEAR • STORY • DETAIL
BUILD FILE
One owner-controlled digital vehicle profile with supplied photos, modifications, specifications and a shareable link. Twelve months of hosting proposed.
BUCHAREST FIELD NOTES / 22—23.08.2026
THE CAR
IS ONLY THE
BEGINNING.
An automotive storytelling studio for the people, engineering and history behind the machine. Inspired by original photographic research in Bucharest, Romania.
FIELD IMAGE / 012 ORIGINAL RESEARCH PHOTOGRAPH
01 / 57
NOT MERCHANDISE.MEMORY WITH A MOTOR.BUILT STORIES.REAL MACHINES.
01 / THE PROPOSITION
Objects draw the crowd.
Stories keep them there.
PIT//ARCHIVE is a proposed editorial design service for car owners, exhibitors and enthusiasts. Every format turns owner-supplied specifications and photographs into a clearer, more memorable vehicle story.
Rather than selling car parts, the concept offers digital profiles, personalised display boards and compact printed car publications. Everything displayed here is a university demonstration. Physical products and commercial operations have not been tested.
57SUPPLIED BUCHAREST PHOTOS
10RECORDED SURVEY RESPONSES
04PROPOSED SERVICES
02 / FORMATS & PROPOSED PRICES
FOUR WAYS
TO TELL IT.
Original survey-tested concept prices are shown, not quotations or confirmed commercial prices. The cost lab identifies which prices may need revision.
EXHIBITION EDITION / SAMPLE ONLYTHE MACHINE
BEHIND THE MOMENT.OWNER DETAILS TO BE VERIFIED
BEHIND THE MOMENT.OWNER DETAILS TO BE VERIFIED
SHOWCARD
A personalised A3 display board combining vehicle facts, photography and an optional QR link. Production price and outdoor durability remain unverified.
ISSUE / CONCEPT 001THE
GARAGE
FILE.8-PAGE A5 EDITION
GARAGE
FILE.8-PAGE A5 EDITION
GARAGE ZINE SURVEY FAVOURITE · 3/10
A bespoke eight-page A5 vehicle story with owner-supplied images and editorial layout. Single-copy printing can cost far more than bulk printing.
PRINT + DIGITAL
SHOW DAY KIT
Digital profile, A3 exhibition board and an eight-page A5 zine in one coordinated visual system. Provisional pricing requires a realistic production quotation.
All examples are visual prototypes using project fieldwork photographs. They are not actual owner commissions. No physical items have been produced by PIT//ARCHIVE.
03 / ORIGINAL FIELD RESEARCH
BUCHAREST
IN FRAMES.
Original photographs supplied by the project author for a visit to Bucharest on 22–23 August 2026. Exact automotive event venue and individual vehicle histories are not independently confirmed. The University of Bucharest visit is separate from unverified show venue attribution.
Photography: project author, supplied as original fieldwork. Confirm permissions before public promotion. Gallery images are research references, not offered for sale.
04 / THE TEN-RESPONSE STUDY
WHAT THE DATA
ACTUALLY SAYS.
70%definitely or probably considering purchase at the proposed price
30%selected GARAGE ZINE, the most preferred single concept
30%identified affordable price as the most important buying factor
Research limitations
Ten consent-marked records. Responses are not representative of all UK automotive buyers, and purchase consideration is not a completed order. Institutional ethics approval must be verified separately. Figures below are screenshots of the original Excel survey charts, not AI-generated replacements.
05 / COSTS & COMMERCIAL REALITY
BEFORE WE PRINT,
WE COUNT.
Published supplier benchmarks are separated from labour, packaging and annual operating assumptions. These are not supplier quotations for completed customer orders.
PRINT BENCHMARK / A3£13.99 working allowance
Provisional single A3 printed board allowance; checkout, finish, VAT and delivery require confirmation.
Printed Today ↗PRINT BENCHMARK / A5£13.99 1-copy listing
Published one-copy price for A5 eight-page saddle-stitched printing. Final specification and delivery need quoting.
HelloPrint ↗POSTAGE / UK£4.40 small parcel
Royal Mail online 2nd Class small-parcel price up to 2kg; size constraints apply.
Royal Mail ↗CARD PROCESSING1.5% + 20p
Standard UK-card tariff. Included in proposed unit economics, but payment is not enabled here.
Stripe ↗THE UNIT-ECONOMICS TEST
Assumptions: labour charged at £12/hour, one tailored artwork per order and indicative packaging. They are editable in the accompanying Excel model.
| SERVICE | TESTED PRICE | DIRECT COST / EST. | CONTRIBUTION | RETEST PRICE / APPROX. |
|---|
Retest price approximately targets 25% contribution after the same assumed direct costs and card fee. Raising prices would require a new customer test because the questionnaire used lower prices.
ILLUSTRATIVE YEAR ONE / 100 ORDERS
EARLY NUMBERS.
REAL RISKS.
100 hypothetical paid jobs across four offerings. These figures are not actual sales, invoices or guaranteed margins.
REVENUE£3,585.00
EST. DIRECT COSTS£3,363.40
FIXED COST ALLOWANCE£550.00
EST. YEAR-ONE RESULT−£328.40
Illustration: 25 BUILD FILE, 15 SHOWCARD, 35 GARAGE ZINE and 25 SHOW DAY KIT jobs. Sensitivity: with 25% lower sales at the same mix, estimated result becomes a £383.80 loss. Does not cover full commercial salary, taxes, refunds or all possible overheads.
EXCEL FINANCIAL CHARTS / ORIGINAL WORKBOOK
06 / COMPETITOR LANDSCAPE
WHO WE ARE
UP AGAINST.
RESEARCHED / ESTABLISHED BUSINESS
CAR SHOW
BOARDS UK
£75A3 WINDOW BOARD / PUBLISHED LISTINGIncludes design, artwork, proofing, print, delivery and VAT according to the supplier. Bespoke boards at higher price points are also listed.
SOURCE / OFFICIAL PRODUCT PAGE ↗PROPOSED / UNTESTED STUDIO
PIT//
ARCHIVE
£29A3 SHOWCARD / SURVEY-TESTED IDEAMore affordable in the concept, but presently estimated to make a small loss on an individual order after print, labour, handling and postage. Value still needs proof.
OPEN THE COST MODEL ↗Competitor research is a product comparison, not a like-for-like manufacturing-cost quotation. QR vehicle profiles also exist elsewhere: PIT//ARCHIVE's proposed differentiation is event-specific editorial presentation, not the QR technology itself.
07 / INTERACTIVE CONCEPT DEMO
GIVE IT
A STORY.
Experiment with a sample vehicle file. Your entries remain in this browser session only. Nothing is uploaded or sent to a server. Printing uses your browser's print dialogue.
PIT//ARCHIVE / OWNER FILEUNVERIFIED DEMO
BUILD STORY
THE WEEKEND BUILD
CLASSIC / 1990s
Every detail tells part of the story. Replace this example with an owner-approved history and verified vehicle information.
EXAMPLE PROFILE ONLY / NOT A REAL COMMISSION
08 / NEXT TESTS
THE NEXT STEP
IS PROOF.
01ASK FOR PRINT QUOTES
One A3 personalised board and one unique eight-page A5 booklet, including postage and VAT.
02TEST REAL PROOFS
Print one of each and record layout, colour, durability and customer corrections.
03VERIFY PRICE ACCEPTANCE
Retest price points using real samples, especially where modelled margins are low.
04CHECK RIGHTS & PRIVACY
Confirm photographic permissions, anonymisation needs and ownership of vehicle stories.